Brand Values
Tradition is key
Pao Xiang stands strong and proud of its cultural heritage, an aspect that is highly-valued within the Chinese community. The traditional virtue of loved ones gathering at the round table for a warm meal is preserved through the restaurant settings. It encourages family and friends to gather, with everyone enjoying a delicious meal, cradled in bowls imprinted with the symbol of the cockerel in hand; just like the good, old days.